Automotive Finance · Intelligent Solutions
F&I Intelligence Platform · Findesk AI LLC · Melbourne, Florida
The Finance Director That Never Takes a Day Off.
FinDesk AI thinks like a 25-year finance director. It knows your lenders, your products, your customers, and the objections standing between you and the gross. Available on every deal, every time, for every manager on your floor — no commission required.
Describe any deal in plain language. Get the full financial picture instantly. LTV, PTI, payment math, reserve optimization, and four-square logic. Works forward from the numbers and backward from the customer's target payment.
Every major indirect lender across all four tiers. Credit floors, advance limits, stip requirements, and backend caps. Configure your specific lender stack and the AI routes deals exclusively through your lenders, not all 39.
Tailored Good Better Best product menu in the correct presentation order built around the specific customer in front of you. Word tracks, talking points, and risk-based reasons for every product matched to every customer profile.
Counter or decline? Get the diagnosis, the ammunition, and the exact word-for-word call-back script personalized to the specific lender and situation. Diagnoses exactly what caused the counter and tells you if it is fixable.
Tell it what the customer said. Get the psychology behind the objection, the word-for-word response, the compliance-safe version, and the follow-up. Every objection on every product handled the right way every time.
The most powerful module in the platform. Enter the customer objection, vehicle, product, payment, and customer type. Get the best response, a softer close, a stronger close, a one-line close, a question to regain control, and a follow-up text if they walk.
A senior finance director coaching every developing manager on every deal. Explains any F&I concept from scratch, roleplays difficult customers, quizzes on math, and coaches compliance. Built for developing managers at every level.
CDK, Reynolds, and Dealertrack were built for the AutoNation-sized groups with IT departments and six-figure software budgets. FinDesk AI was built for everyone else.
1–3 rooftops. No formal F&I process. Leaving $200–$400 per deal on the table. This fixes that for $199 a month.
Running CAC and Westlake with tight backend caps. Every dollar has to be structured perfectly. Now it is.
Honda. Toyota. Ford. 1–5 rooftops. Finance managers who need a senior director's knowledge on every deal.
Sheffield Financial. Synchrony. BRP. Harley-Davidson Financial. Same F&I intelligence, different collateral.
FinDesk AI was not funded by venture capital. It was not designed by a software engineer who read about automotive finance. It was not built by a company that sees the car business as a market opportunity.
It was built by Jose Puras, a finance director with 25 years in the box across Honda, Toyota, Audi, Ford, Hyundai, and independent stores here in Florida.
After two and a half decades of watching finance managers guess on lender routing, leave gross on the table, fold on objections they should have won, and accept counters they could have fought, Jose decided to do something about it.
"FinDesk AI is everything a senior finance director knows, available on every deal, for every manager, at every store. The lender programs, the deal structure math, the product presentation strategy, the objection responses, the call-back scripts. All of it built from real experience in the real finance office. Not theory. Not textbooks. The actual knowledge that takes 25 years to earn, available from day one."
Month-to-month. No contracts. No setup fee. Cancel anytime. The tool pays for itself the first time your desk structures a deal correctly instead of guessing.
Less than what you lose on one bad deal
One deal pays for a month
Multi-store operators
"You never upload a customer's name, SSN, or personal information. You black out the personal details, upload the credit body, and get a real lender recommendation in thirty seconds. The AI never knows who the customer is. It only knows the credit."
Privacy-First by Design · Findesk AI LLC
Everything FinDesk AI does, how it works, the complete safety architecture, and the story behind it. All in one document.
Download Free Brochure (PDF)
10 minutes. Your real deal. Your customer profile. No pitch — just the tool doing what it does.
14-DAY FREE TRIAL · NO CREDIT CARD REQUIRED · CANCEL ANYTIME